Call to Action (CTA): How to Create One That Makes People Click

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These are all common call-to-action phrases that you shouldn’t expect to provide desirable results because people are now more knowledgeable than ever. In marketing, your call to action (CTA) is a part of your advertisement that can make or break your marketing campaign (You can read a discussion about digital marketing here).

So, how do you create one that will captivate your audience and inspire them to click?

What Is Call to Action?

In simple terms, a CTA is a statement that aims to get an immediate response from the person reading or hearing it. Companies use it if their prospective customers are not taking the next step in their sales process – whether it’s buying or requesting more information. It’s often used at the end or throughout the sales pitch to teach your target market what to do next once they’re interested in your products or services. 

Most businesses work with digital marketing experts, such as Torapath technologies, not only to create a persuasive CTA but also to seek help about digital marketing as a whole. Visit their website to read their post on the role of your CTA to increase your sales.

Tips in Creating Killer CTAs

1. Provoke Emotions

Evoke an emotional response in your targeted audience with a longer CTA by using more modifiers to get the desired effect. For instance, make a promise by writing “Lose weight in just 8 Weeks!” or add numbers, such as “Buy now and get 40%off!” 

On social media, indirect and conversational CTAs work better than indirect approaches. For example, it is probably more engaging when you say, “Our new dresses are in stores now. When will we see you here?” than “Our dresses are in stores now. Click to buy now!” 

2. Consider the “Free Trial” Strategy

“Free trial” is one of those CTAs that you can’t help but click. These work well with companies selling intangible products or services, including apps, games, software, and analytics. And when they start their trial, convert them into paying customers through email marketing. Don’t just tell your target audience how great your products or services are, but show them. 

3. Invoke Curiosity

Your prospective customers will probably click your CTA if it stirs their desire to know more about it. You can do this by telling them what you do and the results you get but not all details about how you do it. According to a study, when our curiosity awakens, there are changes in the brain that prepare us to know more not only about the subject before us but also about incidental information.

Remember that your target market members are human beings that make rational or emotional choices depending on the information before them.

4. Provide People with a Reason why They Should Take the Desired Action

What do your prospects get if they click your CTA? Will it help them save money, lose weight, or make their lives better? Your CTA is one way to acquire new leads, so take advantage of it and create one that tells why your audience should take the action you want them to take.

For example, you may say, “Call now to schedule your free consultation!” In this example, you’re telling your prospects what they get (to schedule a free consultation) if they click your CTA.

5. Agitate the Problem Then Offer a Solution

Were you aware that 96% of unhappy customers don’t complain, but 91% of them will leave and never come back? Follow these three steps to captivate your prospects’ minds: identifying a problem, agitating the problem, and offering a solution. 

After identifying their problem, arouse interest in them by agitating the biggest problem. You can stir a particular problem in your landing page headlines, subtitles, and bullet points to increase conversions for your CTA. After that, offer your solution in your CTA. 


While these five tips help you create a persuasive CTA, be creative, and make your own since there are no specific rules in writing a compelling call to action. It helps if you fully understand what your company does to its customers and transform the verbs and modifiers into a call to action. Add relevant information where necessary.

Keep in mind that no business gets their CTAs right for the first time. Moreover, other elements, like your funnel and offer, should be well-optimized for your target customers to get a higher conversion rate. You also have to test your call to action messages, copy, and button design – whether you are driving traffic from search engines or social media. 

On top of these, find a company that can help you boost your sales by taking advantage of digital marketing. Read more info by clicking here.